12@12 Talk: Associated American Artists

March 28, 2019

Lynn Smith Dolby, University Art Collections Manager, joined us on Wednesday, March 6th for a 12@12 talk on Associated American Artists. Lynn noted that the Associated American Artists was established in 1934 by Reeves Lewenthal who sought to market “art for the people” rather than “art for the wealthy”, through an efficient system of production and distribution. By 1944 AAA handled 107 artists, sold 62,374 prints, 1,736 paintings and netted an income of more than $1 million per month. For over six decades, AAA was responsible for tirelessly promoting American art with the goal of bringing it into every American home.